• The Right Audience: Recently, many large corporates, including ABSA, FNB, Bidvest and others, have partnered their brands with cycling teams and events with tremendous success, affording them additional public awareness and product exposure.

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• Visible Exposure: Think of the members of YOUTH CYCLING SOUTH AFRICA as rolling billboards with the name and logos of their sponsors featured prominently on the team uniforms worn year-round during training rides, tours, and races throughout the 12-month season.

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• Smart Sustainable Investment: With cycling's increasing popularity as society is trending toward increased environmental and health awareness throughout the country, sponsoring a cycling team is a progressive and environmentally-conscious investment in a sustainable and increasingly popular activity.

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• Increased Reach: If we consider local races such as the Cape Epic, 94.7 Cycle Race and the Cape Town Cycle Tour, these events have proven to be the perfect playground to build a narrative in and around brand identity, awareness and social networking for clients, partners and shareholders.

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• Amplified Engagement: The niche events on a smaller scale, such as the Munga, Sani2C, and Wines2Whales and charity races like the RhinoRun or Ride for Hunger Cycle Tour, provide ample opportunities for community fan-based engagement and brand interaction.

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• New Market Territories: The health benefits of cycling present opportunities for organisations in the wellness sector to achieve brand awareness gains and to make their mark within the cycling fan base interested in improving their cognitive, physical, and mental well-being through practising the sport.

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